Coffee!! Coffee has been given all sorts of funny quirky names like Joe, Java, Brew, Cuppa, Go Juice, Jitter Juice, Brain Juice, High Octane, Wakey Juice, Morning Jolt, Liquid Energy, Caffeine Infusion, Cupped Lightning, Leaded and Unleaded, Rocket Fuel but all mean COFFEE!!
If you're a coffee drinker just hearing or saying the word coffee can give you an immediate desire to have one or at least think about it! Enjoying a cup of coffee can bring forth different emotions, awakening of your taste buds, increase your energy levels or make you feel less tired and all with that feel good factor!!
The history of coffee goes at least as far back as the 10th century, with a number of reports and legends surrounding its first use. The native (undomesticated) origin of coffee is thought to have been Ethiopia. The earliest substantiated evidence of either coffee drinking or knowledge of the coffee tree is from the 15th century, in the Sufi monasteries of Yemen. By the 16th century, it had reached the rest of the Middle East, South India, Persia, Turkey, Horn of Africa, and northern Africa. Coffee then spread to the Balkans, Italy and to the rest of Europe, to South East Asia and then to America.
In Ethiopia the coffee plant, which was discovered in Ethiopia in the 11th Century, has a white blossom that smells like jasmine and a red, cherry-like fruit. Back then, the leaves of the so-called "magical fruit" were boiled in water and the resulting concoction was thought to have medicinal properties. As the fame of the coffee plant spread to other lands, its centuries-long voyage was about to begin.
How do you enjoy your coffee and where do you drink you coffee?
It's interesting to see and read about more cafe's swapping over to more sustainable organic coffee. Why do people and cafes drink organic coffee? Because coffee can be steeped in synthetic fertilizers, pesticides, herbicides, fungicides, and insecticides. In the case of organic coffee, there are no synthetic fertilizers or chemicals used in growing or production, which means cleaner beans, air, land, and water.
At Choose Organic, we offer the award winning IncaFé coffee beans. For thousands of years farmers in China, India, Middle East and South America have known that when you work with nature you can produce beautiful foods in abundance. Organic agriculture produces food with amazing flavour and it provides much needed jobs and companion crops for local food production.
The very care and consideration that goes into the soil that grows IncaFé beans lives on through to the final product. They like to describe their coffee as “naturally crafted”. Their beans are grown in a naturally forested ecosystem where companion planting, canopy shade, and an abundance of insect and bird life all contribute to bountiful, full-flavoured coffee beans.
For nature to work best we should respect the soil, its water and all that lives in it. For the land to produce best we should respect the hands that care for it. That’s why IncaFé support their farmers, visit their operations, assist with production methods and ensure that together they can create a sustainable business partnership from bush to cup.
Above is the IncaFé founder Joop Verbeek sitting with growers in Peru
IncaFé started back in 2007 and still remains a family business owned by Carmen Castro and Joop Verbeek, two individuals whose passion for coffee, organics and sustainability has combined to create one of New Zealand’s most successful coffee roasteries.
They are a small and passionate team, their Roastery is based in New Plymouth and their brew bar and training center at 31a Sale St in Auckland, IncaFé coffee is distributed throughout the Asia Pacific region. Their unwavering focus on quality provides you with superior beans, crafted by their roasters to create coffees that have won numerous awards and captured many hearts both within New Zealand and internationally.
You can find the Fiesta Blend coffee beans in our Choose Organic online shop under Coffee. Its full bodied, rounded and smooth. Giving good mouth feel. Dark chocolate with maple syrup, vanilla and floral flavours with a hint of mild cedar, goes down very smoothly.
Activate Life with Choose Organic Kimberly Sinclair Kimberly@chooseorganic.co.nz +6421302600
Welcome to Choose Organic, healthy choices for body and home.